Hi, Are you the one who lost midway or want to start learning digital marketing? So, this article will defiantly help you to solve your maximum doubts. If you like this article, please share your valuable comments. So let’s go.
Marketing
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself” – Peter Drucker
It is the most important part for ex- If you how to write but don’t know how to market or how to reach out to people online or offline doesn’t matter. Marketing will definitely help you. As a business or an individual, you want sells
Marketing is a science, cause it starts before creating the product. It starts with learning about the needs of the customers, what they want or how can we help them too.
Marketing is all about the right message, to the right person at right time means if you are searching for content writing services and you receive an automated mail from my side and you decide to go for it and talk. That’s it Our utmost goal through marketing is to lead and then convert them to customers.
We have to win trust, without trust, no one will buy your services, or if they buy accidentally they will never ever come back. As a business, we have to buy our client’s trust so that it remains our clients for life by communicating with them.
At last focuses on the quality of your product, not the marketing, because if you focus on marketing a product very well but the quality of the product is low then the client never ever comes back to us.
Why Importance of Communication Skill is the Secret Ingredient –
Let’s first discuss what is communication?
In simple words, communication is a process of exchanging our thoughts from one person with another person.
People think good communication skill is all about sophisticated English, but the truth is good communication skills means I am able to transfer my thoughts to you or my customers effectively.
Want to improve your Communication Skill –
– Instead of initiating a new conversation try to join a conversation that is going on in people’s minds. (analyze people’s minds what in his/her mind and then decide how you can join them)
– Try to write like you talk (use simple English in writing so that you have a clear mindset)
– Start your writing with questions? (so people are aware of what’s in there)
– Write more at least 500 words every day (it improves your writing, speaking, and thought process)
– Try to think in English
Traditional vs Digital Marketing
In simple words, Digital marketing is marketing through Digital mediums like – websites, social media, etc. Traditional marketing is marketing through traditional mediums like – TV, Newspapers, Radio, etc.
Both marketing strategies have their own pros and cons. For traditional marketing TV has a reach of 800 billion people only in India. But we can’t track our audience who is coming, or who is just skipping it. We can’t do direct interaction with our audience. We can’t do anything about it. But on the other hand with the help of Digital Marketing, we can do direct interaction, we solve their problems(if they have any confusion about our service/products).
The main difference between Traditional and Digital Marketing is –
CATT Marketing Funnel
According to the CATT marketing funnel, our wealth is directly dependent on our niche.
It represents as,
Wealth = n ^ CATT
Here,
‘n‘ represents niche, our success or wealth directly depends on our niche selection.
‘C‘ represents Content, Create good quality content so that people attract. It can be anything like video, blog, posts, videos, live webinars, etc
‘A‘ represents Attention, After creating high-quality content you need to drive attention (traffic) to your content using SEO, Social Media, Paid ads, and Referrals.
‘T‘ represents Trust, After gaining people’s attention you need to build trust with your customers by conducting live webinars, giving free e-books, sending high-quality emails, etc.
‘T‘ represents Transaction, After building trust. Convert your leads into customers with natural sales methods.
Integrated Digital Marketing
In digital marketing, people try to get results separately.
Let’s take content marketing, people want to sell happen just by doing content marketing but nothing happens.
Let’s take SEO, people want to sell happen just by doing SEO but nothing happens, and so on.
It is a totally wrong strategy to want sales to happen just doing one thing
cause people didn’t trust you, cause people didn’t know who are you and what you can do.
To build trust you have to use these funnels in a way where it becomes a machine.
Instead of Doing just Email Marketing and wanted sales to happen.
You can do the first paid ad campaign to their free content so people come and see what you are doing, in this way you gain attention.
After gaining attention try to build trust by giving free E-books, free webinars, sending blogs, etc.
After building trust people easily buy from you.
Personal Branding
Are you struggling to get customers for your business, know Personal Branding will definitely work for you
If you are good at something and the world doesn’t know about it, Nobody hires you. You should share your own experience about, what you are going through in your journey, and how you doing things, and help beginners. A proverb in Hindi you know “Jo dikhta hai vo vikta hai”.
As a personal brand, people will recognize you and your name.
As a personal brand, you should build trust with your audience by doing one-on-one interaction, blogging, high-quality emails, or anything. You should always help others in the best way possible. Give quality not quantity.
As people build trust in you. People follow you means for now imagine that you start personal branding and build a good quality people, then you start a new brand, in that case, people will automatically come to your brand because people knew you as your expertise.
Conclusion
I hope, this article gives all answers you want.
At the last, Apply want you to learn about digital marketing. There is no right time coming for you to start implementing things, you have only present. So go on and crack it.
If you have any questions related to Digital Marketing please mention them in the comments I will try to solve your most doughts.
If you like this article please, share your valuable comments below.
Also, check these links below, It may help you
If you want to learn about Digital Marketing do check this link – DigitalDeepak.com
If you have interested in photography please check out this blog – How to learn photography from scratch?
If you want to know about DDIP(Digital Deepak Internship Program) – Want to know one of the best ways to start your Digital Marketing journey?
If you want to know about meditation please check out this link – Meditation why it is so important in life